{"id":8309,"date":"2023-05-17T15:25:09","date_gmt":"2023-05-17T19:25:09","guid":{"rendered":"https:\/\/masshistoryalliance.org\/conference\/?page_id=8309"},"modified":"2023-05-23T11:00:51","modified_gmt":"2023-05-23T15:00:51","slug":"workshop-scalable-marketing-best-practices-for-history-organization","status":"publish","type":"page","link":"https:\/\/masshistoryalliance.org\/conference\/workshop-scalable-marketing-best-practices-for-history-organization\/","title":{"rendered":"Workshop &#8211; Scalable Marketing: Best Practices for History Organization"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header Section&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E02B20&#8243; background_image=&#8221;http:\/\/masshistoryalliance.org\/conference\/wp-content\/uploads\/2022\/05\/MHC-header-map-red.jpg&#8221; custom_padding=&#8221;2px||5px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;9px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/masshistoryalliance.org\/conference\/wp-content\/uploads\/2022\/05\/MHC22_Sign_no-text.png&#8221; title_text=&#8221;MHC22_Sign_no-text&#8221; align=&#8221;right&#8221; admin_label=&#8221;Conference Logo&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; height=&#8221;220px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Header Text&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;48px&#8221; header_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;|600|on||||||&#8221; header_3_font_size=&#8221;28px&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_color=&#8221;#FFFFFF&#8221; header_4_font_size=&#8221;22px&#8221; background_layout=&#8221;dark&#8221; min_height=&#8221;181.4px&#8221; custom_padding=&#8221;14px|||||&#8221; text_text_shadow_style=&#8221;preset2&#8243; text_text_shadow_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>2023 Mass History Conference<\/h1>\n<h3>Workshop &#8211; Scalable Marketing: Best Practices for History Organization<\/h3>\n<h4>3:15pm &#8211; 4:30pm, June 5, 2023<\/h4>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Description Section&#8221; _builder_version=&#8221;4.17.3&#8243; custom_padding=&#8221;||9px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||10px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/masshistoryalliance.org\/conference\/wp-content\/uploads\/2022\/06\/ill-board_of_directors.jpg&#8221; title_text=&#8221;ill-board_of_directors&#8221; admin_label=&#8221;Session Image (Please Update)&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Session Description Text&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;2.3em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Julie Arrison-Bishop of MuseumTastic will bring her marketing expertise to you! This session will cover the latest marketing best practices and scalable solutions for history organizations of any size. Participants will get hands-on time creating a one-page marketing plan and a social media calendar, and receive resources about free and affordable tools to make marketing a breeze.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Speaker Section&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(9,38,74,0.21)&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; custom_padding=&#8221;5px||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Julie Arrison-Bishop&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcwNTYifX0=@&#8221; button_text=&#8221;Click Here&#8221; admin_label=&#8221;Speaker 1&#8243; _builder_version=&#8221;4.21.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#E02B20&#8243; background_layout=&#8221;light&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masshistoryalliance.org\/conference\/wp-content\/uploads\/2022\/06\/head-arrison-bishop.png?resize=200%2C300\" alt=\"\" class=\"wp-image-7739 alignnone size-full\" width=\"200\" height=\"300\" \/><\/p>\n<p>MuseumTastic<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023 Mass History Conference Workshop &#8211; Scalable Marketing: Best Practices for History Organization 3:15pm &#8211; 4:30pm, June 5, 2023 &nbsp;Julie Arrison-Bishop of MuseumTastic will bring her marketing expertise to you! This session will cover the latest marketing best practices and scalable solutions for history organizations of any size. Participants will get hands-on time creating a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-8309","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/masshistoryalliance.org\/conference\/wp-json\/wp\/v2\/pages\/8309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masshistoryalliance.org\/conference\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/masshistoryalliance.org\/conference\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/masshistoryalliance.org\/conference\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masshistoryalliance.org\/conference\/wp-json\/wp\/v2\/comments?post=8309"}],"version-history":[{"count":3,"href":"https:\/\/masshistoryalliance.org\/conference\/wp-json\/wp\/v2\/pages\/8309\/revisions"}],"predecessor-version":[{"id":8427,"href":"https:\/\/masshistoryalliance.org\/conference\/wp-json\/wp\/v2\/pages\/8309\/revisions\/8427"}],"wp:attachment":[{"href":"https:\/\/masshistoryalliance.org\/conference\/wp-json\/wp\/v2\/media?parent=8309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}